Digital signage for retail
In recent years, there has been a huge shift for retail marketing into multiple channels. With the advent of social media and the growth of large-format advertising (ie. billboards and wrapped buses), the common theme for retail marketing has been to dip a toe into as many of markets as possible, broadening the potential reach in some areas at the expense of reach in other areas.
Turning shoppers into buyers, however, isn’t as easy as throwing all of your Marketing and Advertising budgets at billboards, facebook campaigns and television commercials. These things certainly help you get the consumer into your outlet, but it does not necessarily mean they’re going to convert into a customer.
POPAI’s 2012 Shopper Engagement study shows that as of 2012, 72% of shoppers were making their purchasing decisions in-store. So as purveyors of goods and services, how do we help influence those in-store decisions?
By strategically placing vibrant, engaging digital signage throughout your retail location, you’ll create a presence much greater than that of posters or shelf tickets. You’ll create something that people are drawn towards, something that people will stop and look at, a real eye catcher.
Retailer marketing has reached a new age. With Digital Signage, you’re able to showcase your best and hottest product lines, using high-definition imagery and graphics. Retail shopping is such a large part of everyday consumerism, and getting more competitive by the day, so it’s now necessary to stand out. Digital signage provides a clear pathway to establishing customer loyalty, to building rapport and to growing your sales and ROI.
Surpass the limitation of static advertising and presentation, and move forward with an Ultimate Media Promotions digital signage solution.
For more information on how Ultimate Media Promotions can help you, contact us today on 07 3890 0234.
Turning shoppers into buyers, however, isn’t as easy as throwing all of your Marketing and Advertising budgets at billboards, facebook campaigns and television commercials. These things certainly help you get the consumer into your outlet, but it does not necessarily mean they’re going to convert into a customer.
POPAI’s 2012 Shopper Engagement study shows that as of 2012, 72% of shoppers were making their purchasing decisions in-store. So as purveyors of goods and services, how do we help influence those in-store decisions?
- Provide information that the shopper needs to make decisions.
- Display attractive, vibrant information with a concise message.
- Gently guide the consumer through the decision making process.
By strategically placing vibrant, engaging digital signage throughout your retail location, you’ll create a presence much greater than that of posters or shelf tickets. You’ll create something that people are drawn towards, something that people will stop and look at, a real eye catcher.
Retailer marketing has reached a new age. With Digital Signage, you’re able to showcase your best and hottest product lines, using high-definition imagery and graphics. Retail shopping is such a large part of everyday consumerism, and getting more competitive by the day, so it’s now necessary to stand out. Digital signage provides a clear pathway to establishing customer loyalty, to building rapport and to growing your sales and ROI.
Surpass the limitation of static advertising and presentation, and move forward with an Ultimate Media Promotions digital signage solution.
For more information on how Ultimate Media Promotions can help you, contact us today on 07 3890 0234.
